Gender parity has a fundamental effect on whether an economy or society thrives. Developing and deploying one-half of the world’s available talent has a huge bearing on the growth, competitiveness and future-readiness of economies and businesses. Although education attainment as well as health and survival enjoy near parity, one important area of concern is that of economic participation and opportunity. This is the only dimension where progress has regressed according the Gender Gap Report 2020 (World Economic Forum). Looking to the future, the report reveals that the greatest challenge preventing the economic gender gap from closing is women’s under-representation in the highest-growth roles. For instance, in engineering, less than 15% of professionals worldwide are women. This occupational segregation is mainly due to gender biases that can be completely unconscious, and therefore difficult to combat by those who are affected. This proposed test will allow you to know if you are unconsciously biased toward gender and the professional careers defined in the report as the fastest growing. You can also compare your results with those obtained by the rest of the participants at an aggregate level.
Priming Tests are designed to identify non-conscious associations between two concepts and various attributes, and the strength of these associations. Implicit Bias Tests have been widely used for years by social psychology researchers to analyze unconscious prejudices, biases, and preferences towards race, gender, or religion. Today, companies and other organizations also use these techniques to better understand their consumers in order to improve their marketing and communication strategies, among other applications.
The objective of this page is exclusively to show how Semantic Priming Test is carried out, offering the experience of the test and an explanation as to how the results are obtained. Bitbrain does not guarantee the scientific validity of the results of this specific test, and the information that appears on this page could bias the participants. Bitbrain is not responsible for external interpretations that may be derived from the results presented here. Do not continue if you are not prepared to see results that may be perceived as controversial. Your personal data is private and protected. Once you’ve completed the test, no one except you will have access to the results.
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